Strategy Must Drive Your Social Media Marketing

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.The purpose of your social media marketing strategyYour social media strategy serves as a guide that you can follow in order to get from Point A to Point B. It allows you to stay on the correct path for your business and it helps you to increase your traffic with top-quality target audience members. If your business does not have a social media marketing strategy means that you will not be in control of the direction that you follow and exactly where you are going to end up. It may mean that you will be all over the place and you will have the possibility of never reaching your goals (at least, not all of them). As daunting as social media may be to you, it is definitely important enough to leverage because it will make your business become more successful.Does social media contribute to your strategy the way that you expect?As you are creating and working your social media marketing strategy, it is important that you feel confident about the idea that it is really making a positive change to your business. Your strategy is very important in such a situation and it is essential that you know exactly what you are doing and how you are going to go about accomplishing what you set out to do. If you choose to delegate your business’s social media activities to someone else, if is very important that you choose that person very carefully and very wisely.Actually creating the social media marketing strategyYour business’s social media marketing strategy is very important and not only do you need one in place but you also have to make sure that your strategy is well thought out and effective. Part of what you must include in your social media marketing strategy is a specific approach.First of all, it is critical that you establish your objective(s) before you do anything else. Without objectives, you will have a very difficult time of getting where you need to be. If you try to think of developing your strategy as something fun and interesting, it will not become a “task” but, rather, will become a pleasurable activity. You will see that it will go smoothly and easily if you use that approach.Aligning your social media marketing strategy with our objectives is an extremely important second step. You must make sure that you have an established connection between the two. This all ties into getting from Point A to Point B. Without the alignment, you will not make progress. There are many different social media marketing objectives that you can focus your business on. Some of the more productive ones are:Generating new leads.
Dramatically increasing the number of people who opt in to your newsletter or other offerings.
Promoting a particular event.
Attracting more traffic to your landing page.
Promoting your new offerings.
Paying close attention to analytics so that you can understand clearly how your business is progressing.Giving credit where credit is due. It is very important to acknowledge your fans and followers who have been nice enough to support your efforts and to pass on the word to other people they know and trust. Express in some way how much you appreciate what they are doing for you and your business. Some of the analytics that you should pay attention to are the number of conversions you have made, how much revenue you have generated through those conversions, and the total amount of money that you have earned through your social media marketing efforts.Figuring out how to define success. Being able to define and measure success is extremely important when it comes to your social media marketing strategy. There are several ways that you can measure that, including:Stepping up the number of conversions that you have been able to make.
Multiplying the number of retweets on Twitter that have occurred.
Increasing the number of new visitors, time spent on your business’s website, and the number of times that visitors viewed your page.ConclusionThe victories that your business experiences should be closely linked to your social media marketing activities and tracked through the analytics tools. It is critical that you understand that your social media efforts are tied closely to your business’s success. If you wish to succeed professionally, you have no choice but to be as active on social media as you can. Remember to be consistent, persistent, and discrete in your social media marketing efforts. It will be worth the effort in the long run. Whatever you do in business, make sure that your efforts bring forth results that work for you.

Business Travelers Welcome!

If you are a business traveler you may not realize it, but you are a hot commodity right now; that’s right. Unfortunately, this prize customer has been in hiding ever sense the global economic crisis. Today, the hospitality, rental car, airline, and hotel industries are noticing a slight uptick in business traveling, and that is a very good thing for their shareholder’s equity and quarterly profits.Indeed, business traveling folks are often given deals for extra-nights, extra rental car days, and even free add-on services by companies who wish to retain them as loyal customers. This type of discounting strategy is working. Luckily, the business travel market is coming back, and the sign can be read loud and clear; Business Travelers Welcome!In fact, according to a recent article in the Wall Street Journal on July 15, 2010 entitled “Business Travelers Behave” in the Travel Watch Section, author Jonnelle Marte explains that business clients are much easier guests, require much less baby-sitting, and rarely misbehave. They are also willing to pay more for extra services like WiFi, whether on an airline flight or in a hotel.You see, as businesses try to grow out of the recession, they must re-establish commercial contacts, and send their sales, marketing, and proposal teams to meet and greet clientele. This is a win-win for all concerned, especially the hospitality industry which really needs them to come back and spend on all things travel related.Of course, these days there is a lot of competition for the traveling business person. There are hotels, extended stay hotels, and even condo and timeshare rentals who cater to the business community and like I said, the welcome sign it flashing in bright neon, they want your business, and they will do whatever it takes to get it too. They aim to please, and I hope you’ll please consider all this.

Business Travel Security Good Practice

Travelling, especially abroad, inevitably takes people out of their familiar environment. Additionally, when travelling for business purposes the travellers themselves often have to contend with a busy schedule and the effects of jet lag, all in a sometimes alien climate and foreign language. Given the pressures on businesses to be efficient it is very often the case that business travel planning is rushed and business travel security is neglected or ignored completely. It is only when an incident occurs that the importance of business travel security becomes apparent and by then it is too late.It is always better to prevent problems than have to deal with them and observing business travel security good practice can provide peace of mind and allow business people to focus on their core business tasks. This brings benefits to both the employers and travellers themselves. The employers can show that they have exercised a duty of care towards their staff and be confident that they have taken reasonable steps to protect their company assets, human, physical and critical information. The individual business traveller can benefit from enhanced personal safety as well as ensuring the protection of their personal data by following simple business security good practice.Business travel security good practice starts with good planning and so the things you do before departure can have as much effect on the security implications for your trip as the things you do when you are there.Depending on the nature of your trip, the budget you have available, and time constraints, it may be sensible to obtain the services of a specialist business travel security consultant, but if for whatever reason this is not possible there are some things you can do, prior to departure, to help ensure your security and safety.Obtain as much information as possible about your destination, its laws, customs and climate. This will allow you to travel without attracting too much attention to yourself. You should also obtain a specific threat assessment relevant to your destination to give you advanced warning of the type of potential problems you may encounter. The depth of information required in the threat assessment will depend on the destination itself, clearly more detail will be required if visiting one of the worlds terrorism hotspots, but the threat of crime is universal. The UK and US government provide free online advice for their nationals travelling abroad and local newspapers, often available online and in English are also a good source of destination crime information.Prior to travelling you should sanitize your laptop, mobile phone and any other electronic device you plan to take, removing all personal details and critical commercial data. In a perfect world you would leave your regular devices at home and take a clean device on the trip, but if that is not possible then backing up critical data before travelling is essential, as is using a different password during the trip. Also ensure that anti-spyware and virus protection on any devices you do take is current.Business travel security good practice includes taking a copy of important documentation such as passport and driving licence prior to departure. Leave a copy at home and take another copy with you, but kept separate from the originals, this will be a great help in the event of loss or theft.Set up an emergency protocol, to be enacted in the event of an incident and have this written down. This will give you a procedure to follow, crucial when you are in a stressful situation in an un-familiar environment. You should know emergency numbers at your destination as well as emergency contact numbers at your own organisation.Taking care of business travel security properly should give you peace of mind and allow you to properly focus on the purpose of your trip, taking care of business.